‘Saath Hain Hum Uttarakhand’ - Star India hosts fund-raiser this independence day

This Independence day, Star India will host a show to raise the funds for flood-hit Uttarakhand. Television’s and Bollywood’s famous stars will participate in this show to raise maximum funds for Uttarakhand state.
Bollywood’s living legends Amitabh Bachchan, Shah Rukh Khan and A.R. Rahman alongwith Vidya Balan, Kajol and others will perform in the show called ‘Lifebuoy presents Saath Hain Hum Uttarakhand’. The show will run for 7 long hours.
“We have always believed in leveraging the power of television as a force for good. And, in the aftermath of the devastation, we saw an opportunity to leverage our network to raise awareness as well as resources for Uttrakhand,” Mr Uday Shankar, CEO Star India, said. “The initiative has enlisted support from the icons of Indian cinema and the superstars of the television world who will use their collective efforts to reach out to the masses for support, yet again through television.”

The event will be broadcast live on Star India’s channels including Star Plus, Star Utsav, Star Pravah, Life OK and Channel V and the earned revenue will be channelled to relief work in the hill-state through two civil society organizations — Himmotthan Society and People’s Science Institute. Catch the live action this Independence Day, Aug. 15, on your favourite network StarIndia, between 12 noon to 7 PM.

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