This Independence day,
Star India will host a show to raise the funds for flood-hit Uttarakhand.
Television’s and Bollywood’s famous stars will participate in this show to
raise maximum funds for Uttarakhand state.
Bollywood’s living
legends Amitabh Bachchan, Shah Rukh Khan and A.R. Rahman alongwith
Vidya Balan, Kajol and others will perform in the show called ‘Lifebuoy
presents Saath Hain Hum Uttarakhand’. The show will run for 7 long hours.
“We have always
believed in leveraging the power of television as a force for good.
And, in the aftermath of the devastation, we saw an opportunity to leverage our
network to raise awareness as well as resources for Uttrakhand,” Mr Uday
Shankar, CEO Star India, said. “The initiative has enlisted support
from the icons of Indian cinema and the superstars of the television world who
will use their collective efforts to reach out to the masses for support,
yet again through television.”
The event will be broadcast
live on Star India’s channels including Star Plus, Star Utsav, Star Pravah,
Life OK and Channel V and the earned revenue will be channelled to relief work
in the hill-state through two civil society organizations — Himmotthan Society
and People’s Science Institute. Catch the live action this Independence
Day, Aug. 15, on your favourite network StarIndia, between 12
noon to 7 PM.
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